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Research, education
and outreach are the main goals of the Texas Agricultural Experiment
Station, and in 2001 the Beaumont/Eagle Lake Center launched a
communications program that greatly enhances fulfillment of these
objectives. The following summarizes activities and programs directed
at farmers, political officials, students, scientists and
consumers.
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One of the most
important aspects of our communication outreach is our Texas
Rice newsletter. Texas
Rice is a 12 to 16-page, full color newsletter that focuses on
the
Texas
rice industry. Published 9 times a year from the Beaumont Center, the
newsletter includes research profiles; grower interviews; rice
physiology articles; historical highlights; insect overviews; crop
updates; networking leads; marketing information; and current news in
rice. The mailing list contains over 1000 recipients, including hard
copy and e-mail. Funding for Texas
Rice is generously being provided by our rice producers through
the Texas Rice Research
Foundation.
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In addition to the newsletter, the Communications
Project offers tours of the
Beaumont
facility by appointment. Guests have included 4-H kids, high school
science teachers, industry representatives, government officials,
interested consumers, farmers and visiting scientists. Foreign
dignitaries and scientists visiting the Center have traveled from Argentina,
Australia,
Belgium, Brazil, China, Cote D’Ivoire, Indonesia, Japan, Mali, Mexico, the
Philippines, Russia, South Korea, and
Vietnam. These tours are very effective for increasing awareness of the
research being conducted by TAES and USDA rice scientists. |
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We also participate in career
days and recruitment seminars every spring at area schools. The
career days are an excellent opportunity to expose young people to the
careers that are available in agriculture. The recruitment seminars
are conducted with the express purpose of identifying intelligent,
highly motivated students to fill summer positions at the Center.
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Community outreach is a year-round endeavor with programs presented
to area garden clubs, civic associations, Chambers of Commerce and
church groups. Our Communications Specialist has presented lectures on
a wide range of topics, including the economic impact of agriculture
in
Southeast Texas, rice industry issues, careers in agriculture and organic production.
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For more information on any of these topics
contact Jay Cockrell at 409-752-2741 ext 2272 or email j-cockrell@aesrg.tamu.edu
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